March 2023 – Present
DesignPeer
Co-Founder
I co-founded DesignPeer to work with startups across the GCC, spanning fintech, education and commerce. I start projects, set the design direction and work with the team through execution.
That work also exposed how difficult it can be for teams to keep research close to fast-moving product decisions. Demos and in-depth conversations with teams have helped shape Qoots, an agentic research platform we’re building.
September 2025 – March 2026
Scale AI
Senior Product Designer
I worked across confidential client engagements, shaping AI features and workflows. My role covered product direction, stakeholder alignment, phased delivery and testing multi-step interactions.
I also adapted the design system for Arabic and right-to-left use, covering components, variants and tokens for bilingual product development.
View case study ↗August 2023 – July 2024
Tamara
UX Lab Lead
I founded and led the UX Lab, connecting research and experimentation with product direction. The work included interviews and in-store studies across the GCC, alongside hands-on design for Card, Checkout and Shop.
I partnered with product, engineering and operations to turn what we learned into priorities, design decisions and experiences ready to build.
View case study ↗October 2022 – March 2023
Enduvo
Lead Product Designer
I helped bring a VR and desktop learning product to the web, designing workflows for creators, viewers and administrators. The work covered organizing experiences, managing content and supporting phased delivery for enterprise customers.
View case study ↗May 2018 – September 2022
Toptal
Lead Product Designer
I led client engagements across enterprise and consumer products, working directly with founders and executives. I took early ideas through research, product definition and detailed design, using testing to check direction before teams committed engineering time.
Through Toptal, I worked with New Fortress Energy, Aanaab, Yoliday and Gilded.
April 2021 – September 2022
Gilded
I designed the enterprise app from the ground up and supported the consumer team in keeping the experiences connected. Research, testing and design-system work informed the details of gold ownership, trading and approval workflows.
View case study ↗September 2008 – June 2018
MSPIRED
Founder & Design Lead
I founded MSPIRED while studying computer science and ran the product and design studio for nearly a decade. I led a team across discovery, strategy, UX, interface systems and delivery for consumer, enterprise and public-sector work.
One engagement was a statistical hub for the Arab Labor Organization, used by affiliated institutions across 22 countries.